As indie authors expand their careers, many discover that one name doesn't always fit all. A romance author might pivot to horror. A nonfiction writer might decide to finally publish that novel. Or someone who writes across genres may wonder whether each audience needs a different kind of branding. The result? Writers are managing multiple identities—some under different pen names, some through distinct imprints, and others just by shifting tone and voice depending on the context.
The post One Author, Many Faces: Managing Multiple Identities appeared first on The Self-Publishing Advice Center.

9 months ago
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