How to Market Your Book When It’s Between Genres

11 months ago 10

If Colleen Hoover’s chart-topping It Ends with Us had been released in 2010, booksellers would have shelved it as a romance and moved on. But ask an industry pro today where that book belongs and you might be in for a monologue on the complexity of trauma narratives, feminist reclamations of the “problem novel,” BookTok’s taste for ugly-cry catharsis, and more. For authors wondering how to market their book when it’s between genres, Hoover’s success raises both hope and questions.

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